It's not surprising that when it comes to monitoring and measuring web traffic, most people turn to Google Analytics. Google Analytics is great for providing a general overview of the traffic coming and going to your website, but to truly harness the power of Analytics, you need to focus on collecting and aggregating personal data instead. Although many marketers believe that tracking individual users in Google Analytics is out of the question, it is not impossible. If your application or website has a login authentication system, it is possible to track users in Google Analytics with the User ID tracking feature.
What is a metric in Google Analytics?
A metric is a measurement that is acceptable to a client. Google Analytics provides 200metrics to help a client evaluate their website. There are a few essential Google Analytics metrics that track
(1) Average pages per session
(2) Bounce Rate
(3) Goal Completion
(4) Top landing page
(5) Pages Per Session
Google Analytics helps in tracking the various activities of the user, it gives you information about the performance of your website, or by tracking the user, it shows you information about his activities, apart from this, you can also find out the nature of the user (age/gender/interest), Is a web analytical tool that helps you better understand your website traffic. you can track, measure, and analyze your website visitors.
- you can track where the user is coming from (state/city/country)
- what is the nature of the user (age/gender/interest)
- what users do on our website. (pages visit/time spent)
- how many goals were achieved. (sale/conversion/revenue)
How does Google Analytics work?
Google Analytics collects data from all the people who visit the website through the tag added to the page and what they use. The JavaScript page tag is placed in the code part of all the pages. This tag is placed in the web browser of all the visitors who come to the website. It works like this, it collects all the data in one place and then sends it to Google's servers. Google Analytics creates a useful list to track and visualize users' bounce rate or number of visits, their average data, or other information. Page tags act as web bugs or web beacons to collect visitor information. However, because it relies on cookies, the system cannot collect data for users who have disabled them.
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Google Analytics includes features that can help users identify trends and patterns in visitor engagement with their websites. Features Data Collection, Analysis, Monitoring, and Visualisation Enables reporting and integration with other applications. These features include:
- Data visualization and monitoring tools, including dashboards, scorecards, and momentum charts that display changes in data over time ;
- Data filtering, manipulation, and funnel analysis
- Data Collection Application Program Interface (API)
- Predictive analytics, intelligence, and anomaly detection
- Partitioning for analysis of subsets, such as transformations
- Custom reports for advertising, acquisition, audience behavior, and conversions
- Email-Based Sharing and Communication
Important Metrics in Google Analytics
A metric is a standard of quantitative measurement. Google Analytics enables users to track 200 different metrics to measure how websites are performing. Although some metrics may be more valuable to some businesses than others, these are some of the most popular metrics:
User: Unique or new visitor who comes to your website.
Bounce Rate: This is the percentage of people who leave the website after visiting just one page of the website.
Session: A group of visitor interactions that occur within a 30-minute window of activity.
Average Session Duration: How long each visitor stays on the site on average.
New Session Percentage: Percentage of first-time website visits.
User: Unique or new visitor who comes to your website.
Bounce Rate: This is the percentage of people who leave the website after visiting just one page of the website.
Session: A group of visitor interactions that occur within a 30-minute window of activity.
Average Session Duration: How long each visitor stays on the site on average.
New Session Percentage: Percentage of first-time website visits.
What are the dimensions of Google Analytics?
A Google Analytics dimension is an information feature. By investing your time in understanding the dimensions, one can learn a lot about the customers, including the language they speak, the location they are from, the gadget they use to visit the website, etc.
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What is the difference between metrics and dimensions in Google Analytics?
Google Analytics dimensions are qualitative data that is non-numerical. One can consider them "categories". Google Analytics uses these categories to organize the data it collects. Google Analytics dimensions include the following:
- device category
- Country
- medium
- Campaign
For example, if a 35-year-old woman in Spain accesses a website through an Instagram ad on her smartphone, the dimension characteristics are as follows:
- gender Female
- Age: 35-45
- Location: Spain
- Source/Medium: Instagram/paid_social
- Device Category: Cellphone
Google Analytics metrics are specific elements of a specific dimension that can also be measured as a ratio or sum. They are quantitative measurements of information or data that is tracked by Google Analytics
Target completion
The goal completion metric is defined as the number of times a website visitor completes a specific goal on a website.
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pageviews, unique pageviews
In Google Analytics metrics, pageviews refer to the number of views of each page. Pages viewed more than once by the same user are also counted. Unique pageviews count the number of times a page was viewed in a particular session.
Source/Medium and Channel
In Google Analytics metrics, source refers to where traffic to a website originates from, for example, a search engine, where a user specifies a URL address and visits a website or selects it from a bookmark. The medium metric is a general category of how the user visits the website, for example, through non-paid traffic from search engines, PPC, etc.
Google Analytics is a free and powerful analysis tool that every website owner should set up to analyze their web.Whether you want to track basic information like the Number of Visitors or complex details like Events and conversions, this tool helps you in every way.
Through this, by studying the collected data and generated reports, you will be able to implement the right marketing strategy in your business.
Therefore, the importance of this free tool is very high, which we understood in this blog – What is Google Analytics and Its Importance.
For whom is Google Analytics useful?
Google Analytics is useful for all those people who have a website and want to understand the behaviour of the people visiting that website, their interest, need, geographical location etc. and want to plan their marketing strategy accordingly.
What are the features of Google Analytics?
Features of Google Analytics are – Understanding new visitors, understanding their location, preparing reports, showing conversion rate, understanding which device they are using, from where they are coming on the web page, how much time they are spending. Are, etc.
Is Google Free Analytics ?
Yes, Google Analytics is a completely free tool with the help of which you can grow your business without spending money.
What is Google Analytics Tracking Code?
To capture the activity happening on your web pages, Google Analytics provides a Tracking ID (JavaScript Code) which you insert in the backend (HTML file) of all the pages of your website.