With the advent of digital revolution in 21st century, online marketing has shown a tremendous boom, giving competition to offline marketplaces. Thereby, digital marketing has become imperative for businesses by encompassing everything under the sun, ranging from SEO and SEM to social media strategy. Even the data by Social Shepherd says that digital ads can increase reach, with digital branding skyrocketing by 80%. Thereby, one needs to grasp the understanding of digital marketing to become the next big influencer.

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What is digital marketing? 

Digital marketing is strategies and techniques which enable digital platforms, pages, etc. to interact with end users effortlessly. Digital marketing has seen a boom as more and more people abandon their slack to reach physical shops to make purchases with online modes of buying. Thereby, digital marketing comes to make businesses’ presence on social engines less cumbersome, all the while driving more consumers to the business site. To achieve credibility and contextuality among businesses and influencers, digital marketing employs various techniques, such as SEO, SEM, video marketing, email marketing, content marketing, influence marketing, social media campaigning, and display marketing. Digital marketing extends to digital TVs, on-hold calls, sms, MMs, etc.

 

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Why digital marketing is useful for influencers

Another reason digital marketing is so important to businesses is simply this: it’s where your ideal customer is hanging out. According to the research experts at Statista, as of 2023, there are 5.19 billion internet users and 4.88 billion social media users worldwide. On average, internet users spend six hours and 40 minutes online every day. Businesses aiming to increase their reach has come to a handshake point, with individual influencers calming the influencers’ demographic with ample amounts of money for various kinds of lead generation.

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Influencers, too, can be of varied types depending upon the size of following:

 

Type	Number of Followers
Mega	>1 million
Macro	5,00,000 million
Mid-tier	100000-500000
Micro	10000-100000
Nano	1000-10000

 

Table of Contents

1. What is Digital marketing?

2.  Is digital marketing useful for influencers?

3. A novice influencer can use following strategies to grow into a macro influencer:

• Technological Proficiency

• Data Analysis

• Search Engine optimization and Search Engine Marketing

• Branding

• Mobile Marketing

• Email marketing

• Social Media Marketing

• Website development

• PPC Advertising

• Blogging and Affiliate marketing

   

4. Advantages of Digital Marketing for new influencers:

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1.Technological Proficiency

Technological proficiency is something which can not be achieved without in digital marketing. Influencers must be able to work on automation tools, softwares and new digital platforms.

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Digital marketing tools include:

• Customer relationship management (CRM)  systems

• Analytic tools: MonsterInsights, Google Analytics, etc.

• Content management systems (CMS)

• Ad management softwares.

“We need to stop interrupting what people are interested in and be what people are interested in.” Craig Davis

These technological tools enable influencers to not only have a glance at what consumer behaviour is but also keep track of changing customer behaviour. CRM systems can help manage and nurture customer relationships. On the other hand, CMS systems focus on creating, organising, and publishing digital content. When it comes to ads, it becomes imperative to place ads optimally to not disturb the focus and attention of the user while browsing the main content and also promote the content of the ad sustainably.
 

2. Data Analysis

Data analysis becomes an important tool for new influencers. This data analysis can be done using various tools, such as MonsterInsights, by retrieving and resourcing data from 

• Websites

• Email marketing

• Social media platforms.

Data analytics assists in identifying and evaluating potential influencers for partnerships. Marketers can analyse an influencer's audience demographics, engagement rates, and credibility to determine if they align with the brand's target audience and values.

 

3. Search Engine Optimization and Search Engine Marketing

Search Engine optimization (SEO) and Search Engine Marketing (SEM) are two sides of the same coin. Where SEO drives organic searches for the content or the website to become user-friendly, SEM works on paid marketing.

 

SEO	SEM
1) Part of SEM	1) It is used for traffic generation and is a superset of SEO.
2) Results take time	2)Immediate result
3) Suitable for low-budget influencers	3) Suited for big-budget companies.
4) Traffic potential is unlimited.	4) Traffic potential is limited.
5) The click-through rate is higher	5) The click-through rate is lower.
6) increases the visibility of a website.	6)Increases sales.

 

4) Branding

“Our head of social media is the customer.” – McDonald’s

Building your own brand can seem like a highly competitive and uphill task for a new influencer but is rewarding to a greater extent. Brand development can lead the product or service to a larger audience of customers. It can be made more interesting by logo-making, ad campaigns, etc.

 

5)Mobile Marketing

Since, with over 900 million mobile users, India is the second largest mobile market, mobile marketing can no longer be set aside by new influencers. Mobile marketing typically is conducted via text, also called short message service (SMS).Notifications from mobile apps and social channels can also be received on smartphones.

 

6)Email marketing

With a  business of over 11 billion dollars done through email marketing, our promotions tab in emails is not spam anymore. It becomes imperative that you, as an influencer, collect the emails of prospective consumers through your website, ad campaigns, etc.

Any new influencer must respect brevity in the content of their emails, keeping keyword stuffing in check. One can grow professionally with its consumers by rewarding them on first purchase or their anniversaries.

Many email marketing softwares have been capturing the market, making the job a little bit easier, handling the database easily, and keeping a record of new subscribers and new unsubscribers.

Email marketing is a good skill to be honed by new influencers.

 

7) Social media marketing

With more than half of India’s population on social media, it becomes imperative for new influencers to focus on this tool. With WhatsApp leading the way and instagram and facebook following the index, provides a huge monetary reward mechanism.

This tool seems to be ever-evolving, with Twitter losing its ground and Meta increasing with acquisition of WhatsApp.

 

8)Website marketing

Website marketing is a marketing technique which uses the internet to promote products and services to audiences and platform users.Online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

 

9)PPC Advertising

PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. PPC advertising can be done by:

1. Choose your campaign type based on your objective.

2. Refine your settings and targeting (audiences, devices, locations, schedule, etc.).

3. Provide your budget and bidding strategy.

4. Input your destination URL
    

10) Blogging and Affiliate marketing

Blogs are about sharing your thoughts, passions, and ideas with the world. WWW encompasses blogs within itself. Most blogs, which started as diaries, have now become fully paid. According to WordPress, Over 70 million posts are published each month by WordPress users. Blogs are a boon for new influencers to begin with budget-friendly, low-budget, efficient writing of proper content. Blogging can help businesses and new influencers build credibility, improve visibility, and improve their SEO.

Affiliate marketing is like doing third-party digital marketing, where third party promotes and enhances the merchants's goods and services. It is a revenue sharing model. Generating affiliate income requires developing a platform and building an online audience.

Affiliate marketing emphasizes:

• Build an online community

• Increased traffic

• Improve branding.

Affiliate marketing has capacity to build a good passive income for new influencers who are willing to put time into .

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Advantages of Digital Marketing for new influencers:

• helps build trust and credibility with followers
• Improves brand awareness and abstraction with new branding  techniques
• Building and understanding one’s own niche.
• It helps build an edge in this competitive environment and helps provide a better return on investment (ROI).
• Better visibility to business owners and, hence, more sponsors.

Go through top 15 digital marketing influencers in India

 

With this digital boom, there has also been a boom in influencer marketing.

Almost all companies and businesses are looking to interact with influencers ranging from nano to mega. By adhering to digital marketing standards, influencer marketing has reached a whopping 21 billion dollars industry. Best part is digital marketing allows influencers to be scalable and flexible depending upon the desired niche of the influencer.

There is a plethora of influencers, ranging from varied categories as: apparels, toys, exam preparations, gaming, science and technology, electronic media etc. 

Thus, there is always a category and place for new influencers to begin, influence and build one’s own niche with numerous followers depending upon the level of knowledge sharing.