Digital marketing refers to the practice of promoting products, services, or brands using digital technologies and channels, primarily through the Internet. It encompasses various online marketing tactics and strategies aimed at reaching and engaging with a target audience, driving website traffic, generating leads, and ultimately, achieving business objectives. Mobile ad spending is expected to account for approximately 67% of total digital ad spending in 2021, according to eMarketer.
Digital marketing leverages digital platforms such as search engines, social media, email, websites, mobile apps, and online advertising to deliver targeted messages to the right audience at the right time, which is very beneficial for the company and its growth. It involves activities such as search engine optimization (SEO), content marketing, social media marketing (SMM), email marketing (EM), pay-per-click (PPC) advertising, and analytics to measure and optimize campaign performance.
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Digital Marketing Manager:
Digital marketing has created a wide range of job opportunities in various roles and specialties. Here are some common job roles within the field of digital marketing. Digital marketing encompasses a wide range of activities and strategies, and there are numerous tools available to help marketers streamline their efforts, analyze data, and optimize their campaigns. The COVID-19 pandemic has significantly accelerated the growth of e-commerce. In 2020, global e-commerce sales reached $4.28 trillion, a 27.6% increase from the previous year, according to eMarketer. But the following year, e-commerce was elated with $49 billion at a 36.1% rise. A Digital Marketing Manager is responsible for planning, implementing, executing, and managing the overall digital marketing strategy for an organization. They work closely with various teams, such as marketing, sales, and creative, to develop and execute effective digital marketing campaigns and initiatives. Here are some key responsibilities of a Digital Marketing Manager:
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Strategy Development.
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Campaign Management
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Website Management
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Analytics and Reporting
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Budget Management
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Stay Updated with Industry Trends
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Conversion Rate Optimization (CRO):
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Digital Marketing Manager Salaries in India:
The salary of a Digital Marketing Manager in India can vary depending on factors such as the candidate's experience, skills, location, company size, and industry. Salaries may also differ between different cities and regions within India. According to LinkedIn, digital marketing roles were among the top 15 most in-demand jobs in 2020. The salary range for a Digital Marketing Manager in India is approximately INR 3 lakhs to INR 14 lakhs per annum. However, it's important to note that these figures are approximate and can vary significantly based on the factors mentioned above.
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Pay Per Click Analyst:
A Pay-Per-Click (PPC) Analyst, also known as a PPC Specialist or PPC Manager, is responsible for managing and optimizing pay-per-click advertising campaigns. Their primary focus is on driving targeted website traffic and generating conversions through platforms like Google Ads, Bing Ads, and other PPC advertising networks. According to WebFX, PPC traffic converts 50% better than organic site visitors.
PPC Analyst Salary in India:
In major metropolitan cities like Delhi, Mumbai, Bengaluru, and Hyderabad, salaries tend to be on the higher side due to the higher cost of living and increased demand for digital marketing professionals. Smaller cities and towns might offer relatively lower salary ranges. The salary range for a PPC Analyst in India is approximately INR 2.1 lakhs to INR 6.6 lakhs per annum. However, it's important to note that these figures are approximate and can vary significantly based on the factors mentioned above.
SEO Specialist:
An SEO (Search Engine Optimization) Specialist is responsible for improving the visibility and organic search rankings of websites in search engine results pages (SERPs). They employ various techniques and strategies to optimize websites, increase organic traffic, and improve user experience. According to a study by BrightEdge, organic search drives approximately 53% of all website traffic, making it a crucial source of website visitors and potential customers.
SEO Specialist Salaries in India:
Professionals with a proven track record of successful SEO campaigns, advanced technical skills, and expertise in specific areas of SEO (such as local SEO, e-commerce SEO, or technical SEO) can command higher salaries within the range mentioned above. Continuous learning, staying up-to-date with industry trends, and obtaining relevant certifications can also contribute to career growth and increased earning potential in the field of SEO
As of my knowledge cutoff in September 2021, the salary range for an SEO Specialist varies widely. In India, the salary range for an SEO Specialist is approximately INR 2 lakhs to INR 10 lakhs per annum. However, it's important to note that these figures are approximate and can vary significantly based on the factors mentioned above.
Social Media Marketing:
A Social Media Marketing Manager is responsible for developing and implementing social media strategies to promote brands, products, or services on various social media platforms. They aim to engage and expand the target audience, drive website traffic, generate leads, and increase brand awareness and customer engagement. As of January 2021, there were 4.33 billion social media users worldwide, representing a penetration rate of about 55% of the global population. Presently, 516.92 million social media users are using the internet and creating interesting content with information and niches.
Social Media Manager Salaries in India:
Continuous learning, staying updated with industry trends, and possessing advanced skills in areas such as paid social advertising or influencer marketing can also contribute to career growth and increased earning potential as a Social Media Manager. In major metropolitan cities like Delhi, Mumbai, Bengaluru, and Hyderabad, salaries tend to be on the higher side due to the higher cost of living and increased demand for social media professionals. Smaller cities and towns might offer relatively lower salary ranges. The salary range for a Social Media Manager varies widely. In India, the salary range for a Social Media Manager is approximately INR 3 lakhs to INR 12 lakhs per annum. However, it's important to note that these figures are approximate and can vary significantly based on the factors mentioned above.
Content Marketing:
A Content Marketing Manager is responsible for developing and executing content strategies to attract, engage, and retain the target audience. They oversee the creation, distribution, and optimization of various types of content, such as blog posts, articles, videos, infographics, ebooks, and social media posts. The Content Marketing Institute reports that 91% of B2B marketers use content marketing to reach their target audience.
Content Marketing Manager Salaries in India:In India, the salary range for a Content Marketing Manager is approximately INR 4 lakhs to INR 15 lakhs per annum. However, it's important to note that these figures are approximate and can vary significantly based on the factors mentioned above. In major metropolitan cities like Delhi, Mumbai, Bengaluru, and Hyderabad, salaries tend to be on the higher side due to the higher cost of living and increased demand for content marketing professionals. Smaller cities and towns might offer relatively lower salary ranges.
Digital Marketing Salaries Based on Experience
In major metropolitan cities, salaries tend to be higher due to the higher cost of living and increased demand for digital marketing professionals. Additionally, professionals with specialized skills in areas such as SEO, PPC, social media marketing, or data analytics may command higher salaries.
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Years of experience |
Salary in LPA |
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Interns |
10K - 15k per month |
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0 - 2 |
2lakh - 5lakh |
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2 - 4 |
3lakh - 7lakh |
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3 - 5 |
4lakh - 8lakh |
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5 - 10 |
10lakh - 30lakh |
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Source |
payscale |
Copywriter:
A copywriter is a professional who specializes in writing persuasive and compelling content for various marketing and advertising purposes. They create written materials, such as advertisements, website copy, blog posts, social media content, product descriptions, and promotional materials, to engage and persuade the target audience.
Copywriter Salaries in India:
According to various sources and industry reports, the salary of a copywriter can vary based on factors such as experience, skills, location, industry, and specific roles and responsibilities. Here is a general salary range for copywriters:Entry-level/Junior Copywriter: The salary range for entry-level copywriters can vary from INR 2 lakhs to INR 5 lakhs per annum.
Mid-level Copywriter: With 2-5 years of experience, mid-level copywriters can expect a salary range of around INR 5 lakhs to INR 10 lakhs per annum.
Senior Copywriter: Copywriters with 5+ years of experience, specialized skills, or expertise in a specific industry can command a salary range of INR 10 lakhs to INR 20 lakhs per annum or higher, depending on the role and responsibilities.
Factors Affecting Digital Marketing Salary in India:
Several factors can influence the salary of a digital marketing professional. Here are some key factors that can affect digital marketing salary:
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Experience: Experience plays a significant role in determining salary. Generally, professionals with more years of experience in digital marketing tend to command higher salaries due to their expertise and knowledge.
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Skills and Specializations: Specialized skills within digital marketing can lead to higher earning potential. For example, professionals with expertise in SEO, PPC advertising, social media marketing, content marketing, data analysis, or conversion optimization may receive higher salaries due to the demand for these skills.
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Education and Certifications: Higher levels of education, such as a bachelor's or master's degree in marketing or a related field, can positively impact salary. Additionally, obtaining industry certifications, such as Google Ads or Google Analytics, can demonstrate expertise and enhance earning potential.
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Location: Salaries can vary based on the cost of living and demand for digital marketing professionals in different locations. Major metropolitan areas or cities with a strong digital marketing industry typically offer higher salaries compared to smaller towns or regions with a lower cost of living.
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Company Size and Industry: The size of the company and the industry it operates in can also impact salary. Large companies or organizations with extensive digital marketing budgets may offer higher salaries, while startups or smaller companies may have more limited budgets for digital marketing roles.
Read More: Digital Marketing Job Roles: Digital Marketer, Social Media Marketer, Analyst, and more In conclusion, a career in digital marketing presents exciting opportunities for individuals who are passionate about the digital landscape and its impact on businesses. The field offers a diverse range of roles, allowing professionals to specialize in specific areas or develop a broad skill set across various digital marketing channels. With the constant evolution of technology and consumer behavior, digital marketers are continually learning and adapting to stay ahead.