As we know very well with the word influencer, we mean social media influencers who present on Facebook, Instagram, YouTube, and Twitter. They are present in large numbers on these platforms, with a large number of fan following. Influencers simply refer to those people who can influence and guide other people who follow these influencers. Now people are influenced by them because of their lifestyle, their specific ability, fitness, beauty, and their immense knowledge in a particular niche.
Now we understand that people follow only those influencers from whom they are influenced, have some benefits or may learn new techniques or new things from them. Some people follow cricketers because of their fitness level, patriotic reasons, or because they want to become like them in the future. This same condition also applies to actress actors and political leaders. Actresses and actors have a great knowledge of beauty products and fitness levels and also they are famous and people also follow them because they like their many movies also.
We understand that people follow influencers for many reasons and also believe in them and agree with them. So what about the idea if I say that you can do marketing through these influencers and boost your sales? For example, you show advertisements on TV. influencers like celebrities, sports players, etc always perform many times in these advertisements. Many times you also start using a particular product because of these advertisements. It has many reasons, which we talk about in detail later. So let's go in-depth through this and try to learn about influencers from close by.
Want to Learn Digital Marketing Skills? Enroll Now: Advanced Certifications in Digital Marketing Programme
Table of Content
- Types of Influencers
- How Brand can use Influencers
- Examples of Popular Influencers
- How to Become an Influencer
- Methods of Influencer Marketing
Types of Influencers
Based on Followers counting: There are four types of influencers based on Followers counting:- Nano Influencer: Nano Influencers are those influencers whose followers lie between 1K and 10K. They have a very small fan following.
- Micro Influencer: Microinfluencers are those influencers whose followers lie between 10K and 100K. They have a larger fan following than nano influencers and have a high engagement rate as they are seen as authentic and trustworthy in a specific niche.
- Macro Influencer: Macro Influencers are those influencers whose followers lie between 100K and 1M. They are more famous and generally cater to famous brands but have a low engagement rate because they are not related to a specific niche.
- Mega Influencer: Mega Influencers are those influencers who have followers beyond 1M. These influencers generally consist of celebrities who are famous in their field or profession. they have a too low engagement rate due to a vast audience.
How Brand can use Influencers
Before using influencers, brands should consider the above types of influencers and choose wisely which type of influencers can suit their business, as every influencer has its pros and cons so here are a few factors that brands can use to choose appropriate influencers:- Number of Followers: The number of followers is the first factor in choosing which type of influencers should be used so if a brand wants to reach a broad audience then they can opt for mega and macro influencers but if any brand wants to reach only a specific audience that can match their niche then they can opt for nano and micro influencers.
- Engagement Rate: The engagement rates of many types of influencers are varied On one hand, micro and nano influencers have high engagement rates as they have limited followers and are related to a niche so they are always seen as experienced and trustworthy so people follow their recommendations but this is not in the case of macro and mega influencers, as they have followers with different interest and may not follow their recommendations and they are also in a very large number; as a result, their engagement rate is low.
- Cost and Budget: Cost and budget also affect the choice of influencers; the brand with a lower budget may prefer nano- and micro-influencers and the brand with a higher budget may choose macro- and mega-influencers.
Examples of Popular Influencers
Nano Influencers- Neha Sharma: Neha Sharma is famous for her fashion and beauty tips.
- Rahul Gupta Rahul Gupta is famous for his blogging on food varieties and reviews.
- Shivesh Bhatiya- is a baker and food blogger who makes unique food recipes and creates posts and videos related to them.
- Mrunal Panchal- is a fashion and beauty blogger who provides tips and new trends on Instagram and is popular among fans.
- Masoom Minawala- is a popular fashion blogger, advocate of fashion designers, and entrepreneur known for her global influence and influence on fans for different reasons.
- Gaurav Chaudhary- Operator of the famous YouTube channel Technical Guruji known for tech information, reviews, and tips. Have popularity and a great influence over fans.
- Virat Kohli: A famous cricketer who has gained popularity for his aggression, immense batting skills, and his fitness level. He has the most number of Instagram Followers in Asia and has a craze among people in India and also in other countries.
- Ajay ( Ajju bhai): Operator of the YouTube channel Total Gaming. he has the most subscribers in the gaming sector in India and is known for his aggressive gameplay Many people become fans of him and also follow his recommendations.
How to Become an Influencer
- Find your Passion: Finding your passion is the first step If you decide on your niche or hobby in advance, then you can work on that with more energy and interest and also have knowledge of that niche.
- Focus on Trends: You should follow trends that are most followed by people. You have to become a trend to become viral and gain popularity.
- Find the audience: The next step is to find an audience that matches your content. You can also write comments and like the posts of bigger influencers to gain visibility.
- Make Best Content: You should make content which should be beneficial for the audience and always try to engage them with your content. Your content should show your experience in front of the audience.
- Learn from current Influencers: You can also learn from current and experienced influencers and try to copy them and also collaborate with them to gain experience.
Methods of Influencer Marketing
- Brand Ambassadors: Brands can request popular influencers to become brand ambassadors of their brand and as brand ambassadors, they can keep posting related to your brand regularly.
- Partnership Collaborations: Brands can make partnership collaborations with Influencers. It is temporary but it helps to reach a wider audience in which influencers can do product reviews, giveaways, etc.
- Affiliate Marketing: The brand can start its affiliate program and provide specific links to the influencers that it promotes and also get a commission if any of its fans make a purchase or sign up for the brand with the help of links provided to influencers.
- Free Samples: Provide free samples of products to influencers and ask them to give reviews or feedback on your products in public.
- Brand Takeovers: The brand can temporarily handle the influencer's social media account and promote their products to the wide influencer's audience.
Now we also understand the methods of influencer marketing, so if we want to open a company or business, we can use influencers suitably and efficiently.
What is Influencer Marketing?
It’s a strategy where brands partner with individuals who have a large following to promote products or services.
How Do I Choose the Right Influencer for My Brand?
Look for influencers whose audience, values, and content align with your brand and goals.
How Much Does Influencer Marketing Cost?
Costs vary widely, from a few hundred to several thousand dollars, depending on the influencer's reach and engagement.
What Are the Key Benefits of Influencer Marketing?
It boosts brand awareness, credibility, and engagement, and can drive conversions.
How Do I Measure the Success of an Influencer Marketing Campaign?
Track metrics like engagement, reach website traffic, conversions, and ROI.