Graphic designs are meaningful if they are well-equipped with typography. The use of typography elements has an immense presence, mainly in text-based designs. For graphic designers, making typefaces is crucial to creating a message for the target audience or viewers of a brand. In this blog, we’ve discussed what is typography all about and why graphic designers need to learn it. Typography is everywhere. When we see websites, brochures, logos, posters, or anything that has text, to a smaller or larger it requires the use of typography.
Typography has come a long way since its origination, from the earliest writing on stone tablets to the printed press and digital era. But as we move into a new decade, typography is growing once again, with flexibility appearing as a new standard. In today’s business environment, brands have to make their identities. They must acquire the target customers’ awareness to deliver a brand message. For that, graphic designers use typography as a powerful tool to turn text into an effective visual. This finally results in building identification for a brand. The proficient use of typography gives special shapes to text in the design and puts the letters in such a way that it becomes impressive for users.
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So, we can say that the tactical use of typography is base for making a brand, especially if it is a progressive startup, come out in its niche market. This design segment makes logos, websites, etc., and creates marketing tools that look distinctive. the artists also form typography art to make comical shapes using letters in many ways.
However, before we proceed to design our brand’s visual identities with typography, know its different aspects.
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Table of Contents:-
- What is Typography
- Different Elements of Typography
- Typefaces and Fonts
- Leading
- Leading values
- Tracking
- Kerning
- Line length
- Hierarchy
- Size
- Color
- Alignment
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What Is Typography?
At the central level, typography is the art that includes arranging a typeface in different combinations of font, size, & spacing. A huge range of compositions includes website composition, brochure composition, print composition, books, computer graphs, etc. dependent on the skilled use of typography to make a result. Graphic designers use typography to modify the text within the composition. This aids in making satisfied with a purpose. The planned utilization of typefaces permits the designers to create a design that looks charming and pleasing. The designers have been using typefaces strategically to make text readable and also to make an impression on viewers. Because of such designs with unique typographic ideas, a brand can effectively communicate with its audience. Typography allows designers to create visuals for brands. Graphic designers examine some critical objects when utilizing typography. They make judicious decisions regarding the choice of font, size, body text, white space, placement, and many other aspects of using a typeface.
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Different Elements Of Typography
Typography is no longer a simple way to arrange typefaces as it used to be once. With new technologies and design needs emerging, designers and printers use many terms that hint at their requirements. Here are some of the typography phrases generally used in the typography:
1. Typefaces And Fonts
Popularly, a typeface consists of many characters of different weights and sizes. The typeface introduces text styles such as Arial and Helvetica. A typeface is a familiar font connected to the typeface. A font introduces the weights, widths, and styles of a typeface and is a visual presentation of text characters. Fonts are about the width and height of a typeface and connect to its style. All typefaces are of different font sizes. When the designers want to put fonts together, they generally take in a typeface that has a similar x-height. The width is about the area of the body of the letter and the space that comes after it. To choose the typeface, the designers take the help of the point system.
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2. Leading
It’s the vertical space we perceive between each line of words.
3. Leading Value
The leading value is the distance between two lines of text. Mostly it is more than the font size
4. Tracking
Tracking is the space we see between text characters.it is also known as letter spacing.
5. Kerning
The space left between characters and letters is known as Kerning.
6. Line Length
The standard length of the text is the line length.
7. Hierarchy
Hierarchy is about directing the reader to observe the headers, subheadings, and body types as per the significance of the text.
8. Size
Size regulates the hierarchy value, and it is concluded through the use of spacing, dimensions, and color.
9. Color
Text color helps a text to look different. It brings the quality of a brand message. A designer evaluates the three components of colors – value, hue, and saturation.
10. Alignment
Alignment is an important typography element to join text to give it equal size, and space, and to verify the right distance between each element.
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Typography is an important element that boosts a design and makes it very attractive. For designers, typography is a tool to use text as a visual to give a brand message. This design element is important for graphic designers not only to build attractiveness but also to send a message and to grasp the viewer’s attention, build a hierarchy, brand acknowledgment, and harmony, and establish the value and sound of a brand.Typography allows designers to create visuals for brands. Graphic designers examine some critical objects when utilizing typography. They make judicious decisions regarding the choice of font, size, body text, white space, placement, and many other aspects of using a typeface.
What Is Typography?
Typography is the art that arranging a typeface in many combinations of font, size, and spacing. In this way, a wide range of designs including website designs, brochure designs, books, computer graphics, etc. depends on the skillful use of typography to make an impression.