5 Mobile Marketing Guidelines for Travel Agencies: An Ultimate Guide

Introduction

Online travel agencies are a marketplace for research and bookings. Prospects go to the OTA platform to book accommodations and plan trips without going through an offline travel agency. Consider Booking.com, Expedia, and MakeMyTrip as OTA examples. MakeMyTrip has the largest market share in India. Apart from this, more OTA platforms are emerging in the country.

Advantages of marketing in a travel agency

• Generate Ratings and Reviews – The higher the rating, the more people will choose the same one. It is common to look for reviews before choosing a particular travel agency. Travel agency marketing can help you get more reviews from your customers.
• Grow Your Travel Agency Audience - Digital marketing is like a magic wand for your business. Being active on various social media platforms is important for your business.
• Posting regularly on social media platforms can increase engagement. Therefore, all travel agents are encouraged to build their social media presence to stay in this competitive league.
• A large amount of traffic from online users – The number of mobile users is increasing year by year. Almost now it becomes very easy to book anything with just one click. So, it only takes a few minutes to be active online and drive traffic to your website.
• More Word of Mouth – You can benefit from adopting travel agency marketing standards.

5 Mobile Marketing Guidelines for Travel Agencies

Automate with a chatbot

Automate with chatbot Chatbots improve the customer experience by automating customer service, saving time and money. Chatbots streamline communication by responding to customer inquiries 24/7, even when your team is offline, allowing you to deliver consistent, high-quality customer service anytime, anywhere. For example, you can create a script to have your chatbot quickly answer common questions about pricing, availability, event packaging, and more. When you receive a message with frequently asked questions from a customer, your chatbot can respond almost instantly, improving customer satisfaction. Some chatbots use artificial intelligence to automate customer conversations, enabling more personalized interactions and problem-solving. For example, if an AI-powered chatbot doesn't know the answer, it can hand over the conversation to a human customer service representative, allowing your team to spend more time on complex or specific queries. Today, chatbots are available on popular messaging platforms such as WhatsApp, Facebook Messenger, and SMS, allowing customers to easily reach your business through their communication channel of choice.

Influencer marketing

An affordable social media marketing tactic is influencer marketing. In addition to the fashion industry, the beauty and travel industries rely on it. And according to a media kit survey, many marketers say influencer content is better than brand content.
 

Email marketing

Email marketing When creating a content marketing strategy for travel agencies, consider adding email marketing to the mix. You can focus on informing your prospects and existing customers about your travel offers.

Invest in SEO

The technical side of search engine optimization also brings a lot. Basically, in SEO activities, following he considers two main aspects. Internal activities to meet the technical standards of search engines. This usually involves installing tools like Google Console and Google Analytics, manipulating meta tags, and checking his website for proper page redirects and code errors. External activities typically include working with keywords, copywriting in general, and getting backlinks from other of his websites. Note that you cannot start an external activity without completing all internal activities. Basically, the main purpose of any SEO activity is to show search engines that you understand the traveller's problem and know how to solve it.

Offer an add-on

Offer an add-on Suppose a customer purchases a travel package for a hiking trip. If you offer hiking products such as clothing and equipment, customers typically add these along with their travel packages. At the same time, offering related goods and services as add-ons facilitates the sale of tour packages.