These days, having the ability to sell goods or services online is essential. A lot of companies only sell online and never set up a physical location. Consumers have been steadily increasing their preference for e-commerce. Consumer spending online is expected to reach $5 trillion in 2022, according to recent research. That represents a rise of more than 28% from the prior year. As a result, companies must give top priority to online stores that serve customers well and enable them to differentiate themselves from the competition. They have the option of building their e-commerce website or using a website builder to sell their goods or services.
Boost your Skills by learning: Digital Marketing
Table of Content
How does an e-commerce website operate and what is it?
6 best e-commerce website examples
How does an e-commerce website operate and what is it?
The phrase "e-commerce" simply refers to online sales and payment processing. According to the participants, the concept is frequently divided into business-to-consumer (B2C), business-to-business (B2B), consumer-to-business (C2B), consumer-to-consumer (C2C), business-to-government (B2G), and government-to-business (G2B) relationships (G2B). Having an e-commerce website for your goods and services has many advantages, one of which is the expansion of your clientele. You may be able to sell your products all over the world because you aren't selling solely from a physical location.
Download these FREE Ebooks:
1 Introduction to Digital Marketing
2 Website Planning and Creation
6 best e-commerce website examples
This article will discuss how e-commerce websites operate, the various platforms available, and excellent examples of e-commerce website design if you're looking to start your online store.
1. Apple
Apple's website is at the top of the list of e-commerce website design examples that demonstrate a clean and modern aesthetic. Apple's website has a classic feel thanks to its use of a black and light grey colour scheme. Additionally, Apple has a clear and simple navigation system. Users can choose the product of their choice with ease, from Macs to Apple Watches. You'll notice that Apple doesn't hesitate to use white space when you choose a product, which is one of the features that give their website a neat and organized appearance. Overall, users can browse through Apple's products and find what appeals to them the most thanks to the company's simple design.
2. Skullcandy
Earbuds, headphones, and other accessories for listening to music are available from Skullcandy. It's clear from their website why they're so well-liked. The entire website has a distinctive black background, which is offset by colourful images. Skullcandy offers a wide range of products, but they are thoughtfully organized. There are sections for true wireless, earbuds, headphones, and sale when you start shopping. But even within earbuds, customers can choose between wired and wireless options on another menu. Their pages also feature video reviews and detailed specifications.
3. Grovemade
A company called Grovemade produces desk accessories in addition to equipment like pocket knives and iPhone cases. Their website reflects the modern aesthetic of their products. This website, like many of the other e-commerce website examples, makes use of whitespace throughout the site, making it one of our favourites for e-commerce web design. Grovemade's website has plenty of white space, which makes it simple to browse through its products and keeps users from feeling overloaded with data. Grovemade incorporates additional features, such as image carousels where users can view highlighted products. In addition, Grovemade's about page elevates its design. You can view a humorous photo of a team member by hovering over that person.
4. Adidas
Adidas is the next example of an e-commerce website on our list. Adidas' website incorporates the black and white colour scheme of its brand throughout, just like other websites do. The distinctive aspect of the Adidas website to note is the product pages. You can see a preview of the various colour options for a shoe or article of clothing when you hover over it. People frequently want to see the product's available colours when they shop. Adidas makes it simple for users to view the available options to determine whether that product suits their needs without having to click on the listing to see the colour options. This feature makes using Adidas' website easy and provides a user-friendly experience.
5. Nike
Nike is the next example of an e-commerce website on our list. Nike showcases its products and makes it simple for customers to browse through its selection using cutting-edge design. As soon as you land on the Nike website, a video showcasing their most recent shoe will play. You can see images of their products, models for their products, and more as you scroll down the page. To promote browsing, they include features like carousels. Additionally, Nike has simple navigation so customers can find the products they're interested in buying quickly and easily.
6. Lego
Lego is another excellent example of an e-commerce website design. Let's concentrate on Lego's navigation in this example. The way Lego has incorporated the colours of its brand into the navigation is excellent. Users can easily identify the navigation bar thanks to the page's stand-out use of a bright yellow colour. Along with their logo, they also include a lively moving graphic that appeals to the audience's sense of aesthetics. To make it simple for customers to find products based on type, age, and interests, Lego additionally classifies their products using categories like "Themes" and "Shop By." It offers a smooth shopping experience that makes it possible for its customers to quickly find products.