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This is the top of the funnel, where potential customers first become aware of your brand, product, or service.
Once people are aware of your brand, they move into the interest stage.
In this stage, prospects are actively considering your offerings. They are comparing your products or services with those of competitors.
At the intent stage, prospects are showing clear signs that they are ready to make a purchase.
This is the stage where prospects become customers by completing a transaction.