Table of contents
Install the GTM Container on Your WordPress Site
Enable Built-in Variables
Implement Essential Tags
Utilize Triggers
Create Custom Variables
Test Your Setup
Set Up Folders and Naming Conventions
Create Version Control
Regularly Audit and Update
Sign Up and Create an Account:
Sign up for Google Tag Manager and use your Google credentials to create a new container for your WordPress website.
Install the GTM Container on Your WordPress Site:
After creating a container, you'll receive a unique GTM container code. Install this code on your WordPress site by adding it to the header section of your theme or using a dedicated GTM plugin available in the WordPress repository.
Enable Built-in Variables:
GTM offers a range of built-in variables, such as Page URL, Page Path, and Referrer, which you can leverage for tracking purposes. Enable the relevant built-in variables to access valuable data without the need for additional custom code.
Implement Essential Tags:
Set up essential tags like Google Analytics, Facebook Pixel, or other tracking codes needed for your marketing efforts.GTM allows you to add tags with a few mouse clicks, making the process quick and easy.
Utilize Triggers:
Triggers determine when and where your tags should fire. Utilize triggers to specify the conditions for tag activation, such as page views, form submissions, or button clicks.
Create Custom Variables:
Custom variables in GTM help capture specific data unique to your website. Whether it's user interactions or dynamic content, creating custom variables allows you to tailor your tracking to suit your business needs.
Test Your Setup:
Before fully deploying GTM on your live website, thoroughly test your setup using Google Tag Assistant or GTM's built-in Preview mode. Verify that your tags fire correctly and that data is being captured accurately.
Set Up Folders and Naming Conventions:
As your GTM setup grows, organizing tags, triggers, and variables becomes crucial. Use folders to categorize related elements and establish a consistent naming convention to make management and collaboration more efficient.
Create Version Control:
Enable version control in GTM to keep track of changes made to your container over time. Version control allows you to revert to previous configurations if needed and facilitates collaboration among team members.
Regularly Audit and Update:
As your website evolves, so will your tracking needs. Regularly audit your GTM setup and update tags, triggers, and variables as necessary to ensure accurate data tracking and reporting.