50+ PPC Statistics in 2023

You should advertise online if you want people to know about your goods and services. One of the most effective methods for companies to find qualified leads interested in their goods and services is pay-per-click (PPC) advertising. Keep up with the key PPC statistics for 2023 if you want to remain competitive in the online advertising market.

PPC advertising is a technique used in the field of digital marketing where advertisers are charged a fee each time their ad is clicked. This model has a number of benefits, including improved brand exposure, targeted precision, and quantifiable outcomes. Let's explore the most recent PPC statistics for 2023 and then delve into the PPC world.
General Pay-per-click statistics:

1. 40% of businesses and agencies report that their PPC budget is lower than they had hoped.
2. 76% of smartphone users who conduct local searches will go to a business the following day.
3. In 2017, over 7 million advertisers spent a combined $10.01 billion on PPC advertisements.
4. Google Display Network advertisements can reach up to 90% of internet users.
5. PPC is reportedly very helpful for businesses, according to 79% of marketers.
6. Marketing professionals reported that they will increase their PPC budgets for the upcoming year by 62%.
7. A little over 25.8% of internet users around the world used ad blockers in 2019.
8. The average CPC for Bing is $1.54, 33% less than that of Google Ads.
9. In the US, the typical PPC salary is $49,941 a year.
10. PPC ads are used for lead generation by 17% of marketers.
11. Since 2014, ad blocking has increased in the US from 15% to 30%.
12. In 2020, it's anticipated that mobile search advertising will generate $22.8 billion.
13. Up to 80% more people are aware of your brand thanks to search ads.
14. LinkedIn ads have brought in customers for 65% of B2B businesses.
15. 58% of millennials made a purchase as a result of an online or social media advertisement.
16. Pay-per-click (PPC) advertising is a 45% investment for small businesses.
17. The majority of users (49% of users) click on text ads.
18. PPC is a significant business driver, according to 74% of brands.
19. In the upcoming 12 months, 64% of brands intend to increase their PPC budget.
20. Internet users can't easily distinguish between PPC ads in 46% of cases.
21. Visitors from PPC are 50% more likely to make a purchase than visitors from organic sources.
22. The average cost of an action in the legal sector is $135.17.
23. With 37.2% and 22.1% of all digital ad spending in the United States, respectively, Google and Facebook continue to hold the top positions.
24. In 2019, businesses spent $106.5 billion on search advertising worldwide.
25. For more than a month, 72% of businesses haven't looked at their advertising campaigns.
26. The top 3 paid advertisements on the search results page receive 41% of clicks.
27. Mobile devices account for 52% of PPC clicks.
28. Mobile accounts for 70% of all paid search impressions.
29. Users can recognize paid search ads with confidence in 77% of cases.
30. Paid advertisements, according to 75% of people, make it simpler for them to find the information they're looking for.
31. Because a paid search ad mentions a brand they are familiar with, 26% of people click on it.
32. 50% more people who arrive at a retailer's website via paid advertisements are likely to make a purchase than those who arrived via an organic link.
33. Because it directly responds to their search query, 33% of people click on a paid search ad.
34. When ads are paused, 89% of the traffic produced by Google Ads is not replaced by organic clicks.
35. 65% of small to midsize companies run PPC advertisements.
36. 59% of consumers claim to do online research before making a purchase.

  How frequently do people click on advertisements?

1. People said they would click on a Google ad 63% of the time.
2. A paid search ad is clicked by 33% of users.
3. The majority of users (49% of users) click on text ads.
4. People reported clicking on text ads 49% of the time, shopping ads 31%, and video ads 16% of the time.
5. On average, 63 percent of users are more likely to click on a paid search ad on Google than on Amazon (15 percent), YouTube (9 percent), or Bing (6 percent).
6. 65% of clicks that began with buying keywords go to Google Ads results, while only 35% go to organic results.
7. Visitors from PPC are 50% more likely to make a purchase than visitors from organic sources. 
8. In a survey of 506 individuals who said they had clicked on a paid search ad in the previous month, 75% claimed that the ads made it simpler for them to find the information they were looking for and that they are more likely to click on ads that provide the answers to their questions.
9. Directions and a call button should be included in ads, according to 70% of consumers.
10. Text ads received the most clicks (49%) followed by shopping ads (31%) and video ads (16%).
11. Only 15% said they would click an ad on Amazon, 9% on YouTube, and 6% on Bing, while 63% said they would click a Google ad.
12. More people click on video ads than on display banners by 73%.
13. Every month, the average Facebook user clicks on 11 ads.
14. When online shoppers view or click on paid advertisements, 52% immediately contact the advertiser after browsing.

 

Conclusion

PPC advertising is still a potent tool for companies looking to attract specific customers and meet their marketing objectives. PPC continues to develop and adapt to the shifting digital landscape thanks to its capacity to deliver measurable results, precise targeting, and a wide variety of ad formats. Knowing the most recent PPC statistics and trends will enable businesses to make data-driven decisions and effectively optimize their advertising campaigns as we head into 2023.
 

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