With the increasing reliance on email as a primary communication channel for businesses, the role of an Email Deliverability Specialist has become crucial. Email Deliverability Specialists ensure that emails sent by organizations reach their intended recipients' inboxes and avoid being marked as spam or landing in the promotions or junk folders.
Download Now: Free digital marketing e-books [Get your downloaded e-book now]
Table of Content
Email Deliverability Specialist
Email Deliverability Specialist
The salary for Email Deliverability Specialists in India can vary based on factors such as experience, location, and the organization's size. On average, entry-level Email Deliverability Specialists can expect a salary ranging from INR 3 to 6 lakhs per annum. With a few years of experience, the salary can go up to INR 8 to 12 lakhs per annum. Senior-level specialists with significant expertise and experience can earn between INR 15 to 25 lakhs per annum or more, depending on the organization and their skills.
a. Technical Knowledge: Email Deliverability Specialists must possess a solid understanding of email protocols, authentication methods (such as SPF, DKIM, DMARC), and ISP filtering processes. They should be familiar with email infrastructure, SMTP, bounce management, and deliverability monitoring tools.
b. Analytical Skills: An Email Deliverability Specialist should have strong analytical skills to assess email delivery metrics, identify trends, and troubleshoot deliverability issues. They should be able to analyze email performance data, conduct A/B testing, and make data-driven decisions to optimize deliverability rates.
c. Communication and Collaboration: Effective communication skills are essential for Email Deliverability Specialists as they work closely with cross-functional teams, including marketers, developers, and IT professionals. They should be able to communicate technical concepts to non-technical stakeholders, provide recommendations, and collaborate to improve email deliverability.
d. Problem-solving Abilities: Email Deliverability Specialists need to have a problem-solving mindset to diagnose and resolve email delivery issues. They should be proactive in identifying potential deliverability problems and implementing corrective measures promptly.
e. Knowledge of Anti-spam Best Practices: An understanding of anti-spam regulations, best practices, and industry standards is crucial. Email Deliverability Specialists should be well-versed in CAN-SPAM Act compliance, GDPR guidelines, and other relevant regulations to ensure legal and ethical email practices.
Read more: The Ultimate 10-Step Checklist for Managing an Influencer Campaign
Job vacancies for Email Deliverability Specialists can be found in various industries, including marketing agencies, e-commerce companies, software companies, and large corporations. Eligibility criteria may vary depending on the organization and position, but typically include the following:
a. Educational Background: A bachelor's degree in computer science, information technology, marketing, or a related field is often preferred. However, relevant experience and certifications can compensate for formal education.
b. Experience: Entry-level positions may require 1-2 years of experience in email marketing, deliverability, or related roles. Mid-level positions may require 3-5 years of experience, while senior-level positions may require 5+ years of experience, preferably in email deliverability or a related domain.
c. Certifications: Professional certifications such as Certified Email Marketing Professional (CEMP) or Certified Deliverability Specialist (CDS) can enhance job prospects and demonstrate expertise in email deliverability.
d. Technical Skills: Proficiency in email deliverability tools (e.g., Return Path, SendGrid, PowerMTA), email service providers (ESPs), and marketing automation platforms is advantageous.
Related: How to Become a Creative Content Producer?
Several companies in India hire Email Deliverability Specialists. Here are a few notable examples:
a. Infosys: Infosys is a leading global technology services and consulting company. It offers various digital marketing services and often recruits Email Deliverability Specialists to ensure optimal email deliverability for its clients.
b. Tata Consultancy Services (TCS): TCS is a multinational IT services and consulting company. It provides a range of digital marketing solutions and may have opportunities for Email Deliverability Specialists.
c. Wipro: Wipro is another prominent IT services and consulting company that offers digital marketing services. It occasionally hires Email Deliverability Specialists to support its clients' email marketing campaigns.
d. Directi: Directi is a technology conglomerate that operates various internet businesses. It focuses on domain registration, web hosting, and online advertising. Directi may have openings for Email Deliverability Specialists to ensure high deliverability rates for its advertising emails.
e. Epsilon: Epsilon is a global marketing company that specializes in data-driven marketing solutions. It hires Email Deliverability Specialists to optimize email deliverability and provide strategic insights to its clients.
Note: Job vacancies and hiring practices can vary over time. It is advisable to visit the respective companies' websites or job portals for up-to-date information on job vacancies and eligibility criteria.
Conclusion
The role of an Email Deliverability Specialist is crucial for ensuring the effective delivery of emails in today's digital marketing landscape. In India, job opportunities for Email Deliverability Specialists exist across various industries, including IT services, consulting, marketing agencies, and e-commerce companies. While salary expectations vary based on experience and organization, a career in email deliverability offers growth potential and the opportunity to contribute to the success of email marketing campaigns. By acquiring the necessary skills, qualifications, and industry knowledge, individuals can pursue a rewarding career as an Email Deliverability Specialist in India.
Take a digital marketing course: Click here to enroll
What is email deliverability?
Email deliverability refers to the ability of an email to successfully reach the recipient's inbox without being filtered as spam or end up in the promotions or junk folders. It involves various factors such as proper authentication, compliance with anti-spam regulations, sender reputation, and email content quality.
Why is email deliverability important?
Email deliverability is essential because if your emails don't reach the intended recipients' inboxes, your marketing messages, important communications, and business opportunities may be missed. Ensuring high email deliverability improves the effectiveness of email marketing campaigns, strengthens customer relationships, and enhances overall business communication.
What factors affect email deliverability?
Several factors influence email deliverability, including:
- Sender reputation
- Authentication
- Content quality
- List quality
- Anti-spam compliance
What is a sender score, and how does it impact deliverability?
A sender score is a numerical rating that indicates the reputation of your email-sending IP address. It is determined based on various factors, such as the volume and quality of emails sent, recipient engagement, and spam complaints. A higher sender score indicates a better reputation and increases the likelihood of your emails reaching the inbox instead of being filtered as spam.
How can I monitor email deliverability?
You can monitor email deliverability by:
- Using email deliverability monitoring tools that provide insights into delivery rates, bounces, and spam complaints.
- Monitoring spam trap hits and blacklisting status.
What are spam traps, and how can I avoid them?
Spam traps are email addresses created or reactivated by ISPs and anti-spam organizations to catch senders who are sending unsolicited or low-quality emails. To avoid spam traps:
- Use double opt-in methods to ensure that subscribers willingly sign up for your emails.
- Practice good list hygiene by promptly removing bounced or invalid email addresses.
