Online Marketing Jobs in India, benefits, examples and salary

Benefits of online marketing

1. Cost-effective:
 
2. Fast:
 
3.Trackable: 

Monitoring your audience's actions can help you identify what's effective and what's not. Focus on what works and avoid wasting time on what doesn't.

4.Targeted:

Companies can use online marketing to reach particular groups of people and tailor their messages.
5. Personal: 

Digital techniques can automatically adapt to online consumer actions, ensuring that countless customers receive personalized information promptly and accurately.

6. Impressive: 

Sharing content online allows you to showcase your knowledge and build brand awareness.

7. Attractive:
 

Examples of online marketing

Some examples of digital marketing campaigns include:

1. Whole Foods gathers email addresses from their website in order to create email lists. These lists are then utilized to promote new products, sales, and events happening at their stores.
2. Canon uses search keywords related to "photography" on Google and Bing to promote their cameras to the right audience and increase traffic to a particular webpage.
3. Bite Beauty collaborates with social media influencers to endorse a new lipstick to their desired high-end beauty fans.
4. Dove produces video ads and posts them on Facebook, Twitter, and other social media sites to encourage positive discussions about their brand and products.

Skills Required for Online Marketing Jobs

Digital Marketing Skills
 
Analytical Skills

Analyzing data, measuring campaign success, and making data-driven choices all require strong analytical skills. Online marketing experts must be capable of analyzing metrics, recognizing patterns, and adjusting strategies accordingly.

Communication Skills
 

Below are a few typical online marketing roles in India, along with their estimated salary ranges:

•    Digital Marketing Executive:

Salary Range: ₹3,00,000 - ₹6,00,000 per annum
Responsibilities: Executing digital marketing tactics, overseeing social media profiles, developing and enhancing online advertisements, and evaluating campaign effectiveness.

•    SEO Specialist:

Salary Range: ₹2,50,000 - ₹5,50,000 per annum
Responsibilities: Optimizing website content for search engines, conducting keyword research, building backlinks, monitoring search engine rankings, and analyzing website traffic.
  •    Content Marketing Manager:

Salary Range: ₹4,00,000 - ₹8,00,000 per annum
Responsibilities: Content marketing strategies are developed, content calendars are created and managed, content creation (blogs, articles, videos, etc.) is overseen, and content performance is measured.

•    Social Media Manager:

Salary Range: ₹3,50,000 - ₹7,00,000 per annum
Responsibilities: Managing social media platforms, creating engaging content, interacting with followers, running social media campaigns, and analyzing social media metrics.



•    Email Marketing Specialist:

Salary Range: ₹3,00,000 - ₹6,00,000 per annum
Responsibilities: Creating email marketing campaigns, segmenting email lists, designing email templates, A/B testing, and analyzing email performance metrics.

•    PPC/SEM Specialist:

Salary Range: ₹3,50,000 - ₹7,50,000 per annum
Responsibilities: Running PPC campaigns on Google Ads and Bing Ads, researching keywords, writing ads, managing bids, and improving campaign results.
 
• Digital Marketing Manager:

Salary Range: ₹6,00,000 - ₹15,00,000 per annum
Responsibilities: Responsible for supervising all digital marketing activities, creating digital marketing plans, leading a team of digital marketers, evaluating campaign effectiveness, and providing reports to senior management.

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