Beginners guide to become successful e-mail marketer

E-mail marketing is generally referred to as sending messages through email so we call this e-mail marketing. and through this, we engage our customers, audience by sending messages from email for our business and product brand awareness and by engaging previous and current customers by sending commercial messages, we send an email for advertisement, soliciting sales or donations, as well as requesting business It also improves and enhances trust to customers and audience; it also convinces customers to purchase something quickly; and it also shares third party ads.

email marketing is much cheaper and faster than traditional mail. almost half of the American people use and check email on typical mail as well and Email marketing increases day-to-day in normal life.
 

Table of Content

1. HISTORY OF E-MAIL MARKETING

2. ADVANTAGE OF EMAIL MARKETING

3. DISADVANTAGE OF DIGITAL MARKETING 

HISTORY OF E-MAIL MARKETING : 

The technological growth of email marketing in the 21st century. direct communication is developed only by email marketing. Email marketing carries the benefits of allowing marketers. this time, it means of advertising only television and many other methods but email marketing is a trend. In the year of 1978, Gary Thuerk created the first sending of 400 campaign emails. and in 1971, the first email was ever sent by Ray Tomlinson, They introduced the symbol of "@," and now we are using this symbol in email addresses. In 2003, the US set the first regulations for commercial emails by Can-Spam-Law for sending commercial emails. In 2009, we were introduced to responsive emails and it was also easy to share and send messages from one device to another, for marketers. but after this, by 2012, over 40% of marketing emails opened on a mobile device. and now, in the past 3 years, companies have found new ways to attract potential customers. This is powerful and many other users receive emails related to them. Most marketers send 2-3 emails per day. there will be approximately 4.5 billion email users in 2024. nearly 361 billion emails are sent per day and expected to reach 408 billion in 2027. and after a survey of 2023 email users, 39% of users check their email 3-5 times a day. and 27% check their emails 10–20 times a day 22% of users check their email 20+ times a day, 8.5 % of users check their email once a day, and small parts of 3.5% of users don't check their email daily.

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ADVANTAGE OF EMAIL MARKETING :  

E-mail marketing helps to create personalized content because a successful email marketing strategy is necessary to send the right mail to the right person at the right time, and it's also helpful in collecting feedback and surveys. Customer experience is essential and valuable to customer interaction and purchase for your brand and by this, we also improve sales in your business when you interact with your customers so it also improves your sales, and by this, we communicate with our target audience and customers. Email marketing also helps to generate traffic to your site. If you want to know as much about your customers and audience as possible through email marketing, it's always necessary to improve communication with your audience. If your customers feel likely to talk with you, they usually trust your brand. Commercially, people increase brand awareness through this marketing.
 

DISADVANTAGES OF DIGITAL MARKETING : 

In email, if your emails are perceived as spammy and intrusive, it harms your brand because it enhances negativity in your targeted audience and customers. and if your message is not targeted to the right people. Emails containing many images and files need to be small enough to download quickly and by doing so, you lose customer interest.

Email marketing is useful in the digital world because it is also part of marketing By this, we mean that email marketing helps you in many ways, like interacting with customers and audience, building brand awareness, and improving your large-to-large and small-to-small businesses. In the end, email is one of the most effective forms of marketing In email marketing, you have to tell people your brand and product only by marketing methods, not by traditional methods like television ads or newspapers.
 

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