Marketing Communication: Job Role, Responsibilities and Salary

Vanshika

Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

Source: Safalta

Marketing communication is a critical function within any organization, responsible for communicating the company's message to the public and potential customers. It involves creating and implementing strategies to promote products, services, and brands through various media channels, such as print, digital, and social media.

In India, marketing communication is a rapidly growing field, with many companies hiring professionals to lead their marketing efforts.

This article will provide an overview of the job role, responsibilities, and salary expectations for marketing communication professionals in India. We will also take a closer look at some of the top companies in India that offer marketing communication roles and the salaries they offer.

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Table of Content
Marketing Communication

 

Marketing Communication

Marketing communication is a crucial aspect of any organization that aims to reach out to potential customers and promote their products and services. In India, the demand for marketing communication professionals has been on the rise, and companies are hiring qualified individuals to fill various roles. In this article, we will discuss the job role, responsibilities, and salary expectations for marketing communication professionals in India, along with some of the top companies that offer such positions.

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Job Role and Responsibilities

Marketing communication professionals in India work in various industries, including healthcare, finance, retail, and education. The primary responsibility of these professionals is to create and execute marketing communication strategies that promote the brand, products, or services of their organization. They work closely with other departments, such as sales, advertising, and public relations, to ensure that the marketing message is consistent across all channels.

Some of the typical job roles in marketing communication include:

  1. Marketing Communication Manager: A marketing communication manager is responsible for overseeing the development and execution of the marketing communication strategy for an organization. They lead a team of marketing communication professionals and work closely with other departments to ensure the success of marketing campaigns.
  2. Marketing Communication Executive: A marketing communication executive is responsible for creating and implementing marketing communication strategies for an organization. They work with various media channels, such as print, digital, and social media, to ensure that the message reaches the target audience.
  3. Content Marketing Manager: A content marketing manager is responsible for creating and executing a content marketing strategy for an organization. They develop and publish content that engages the audience and promotes the brand, products, or services.
  4. Social Media Manager: A social media manager is liable to manage an organization's social media. They develop and execute social media strategies that promote the brand and engage the audience.
  5. Public Relations Manager: A public relations manager is responsible for managing an organization's public relations efforts. They develop and execute PR strategies that promote the brand and maintain a positive image in the public eye.

Salary Expectations

The salary for marketing communication professionals in India varies depending on the job role, experience, and the organization they work for. According to Glassdoor, the average salary for a marketing communication manager in India is around INR 1,500,000 per annum. For a marketing communication executive, the average salary is around INR 500,000 per annum. For a content marketing manager, the average salary is around INR 1,000,000 per annum. For a social media manager, the average salary is around INR 600,000 per annum. For a public relations manager, the average salary is around INR 1,200,000 per annum.

Top Companies Offering Marketing Communication Jobs in India

  1. Hindustan Unilever Limited (HUL)- Hindustan Unilever Limited (HUL) is a leading FMCG company in India, offering products and services across various categories, including home care, personal care, and food and refreshments. HUL offers various marketing communication roles, such as marketing communication manager, content marketing manager, and social media manager. The salary for these roles ranges from INR 1,000,000 to INR 2,000,000 per annum.
  2. Procter & Gamble (P&G)- Procter & Gamble (P&G) is a global FMCG company that offers a wide range of products and services in various categories, including beauty, grooming, healthcare, and home care. P&G offers various marketing communication roles, such as marketing communication manager, content marketing manager, and social media manager. The salary for these roles ranges from INR 1,000,000 to INR 2,500,000 per annum.
  3. Google India- Google India is a subsidiary of Google LLC and offers a wide range of products and services, including search engines, advertising, and cloud computing. Google India offers various marketing communication roles, such as marketing communication manager, content marketing manager, and social media manager. The salary for these roles ranges from INR 1,000,000 to INR 3,000,000 per annum. 
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  4. Tata Consultancy Services (TCS)- Tata Consultancy Services (TCS) is a leading IT services and consulting company in India, offering services in various domains, including banking, healthcare, and retail. TCS offers various marketing communication roles, such as marketing communication manager, content marketing manager, and social media manager. The salary for these roles ranges from INR 900,000 to INR 1,500,000 per annum.
  5. Accenture India- Accenture India is a subsidiary of Accenture, a global professional services company that offers services in various domains, including consulting, technology, and outsourcing. Accenture India offers various marketing communication roles, such as marketing communication manager, content marketing manager, and social media manager. The salary for these roles ranges from INR 1,000,000 to INR 2,500,000 per annum.
  6. Wipro Limited- Wipro Limited is a leading IT services company in India, offering services in various domains, including banking, healthcare, and retail. Wipro Limited offers various marketing communication roles, such as marketing communication manager, content marketing manager, and social media manager. The salary for these roles ranges from INR 800,000 to INR 1,500,000 per annum.

Conclusion

Marketing communication is a critical function within any organization, and the demand for marketing communication professionals in India has been on the rise. As companies in India expand their reach and look to promote their products and services, the need for qualified professionals who can develop and execute effective marketing communication strategies becomes increasingly important. With the range of job roles available, competitive salaries, and opportunities for growth and development, a career in marketing communication in India can be both challenging and rewarding.

For more information Read: Top 5 Digital Marketing Courses in India 2023: Specialization, Price, Comparison, and More 

What is marketing communication?

Marketing communication is the process of creating, developing, and executing marketing strategies and tactics that promote a product, service, or brand to a target audience. It involves using various channels and tools, such as advertising, public relations, sales promotion, direct marketing, and digital marketing, to communicate with the target audience and persuade them to take action.

What are the key elements of marketing communication?

The key elements of marketing communication include the sender (the company or brand), the message (the content that is communicated), the channel (the medium through which the message is communicated), the receiver (the target audience), and the feedback (the response or reaction of the target audience).

What is the role of marketing communication in a company?

The role of marketing communication in a company is to create awareness, generate interest, build brand equity, and persuade the target audience to take action, such as purchasing a product or service. It helps the company to differentiate itself from competitors, establish a strong brand identity, and build long-term relationships with customers.

What are the different types of marketing communication?

The different types of marketing communication include advertising, public relations, sales promotion, direct marketing, and digital marketing. Advertising involves creating and placing paid messages in various media channels, such as TV, radio, print, and online. Public relations involves building relationships with stakeholders and creating positive publicity through media coverage, events, and content. Sales promotion is the use of short-term incentives to encourage the purchase or sale of products or services. Direct marketing involves targeting individuals or organizations through email, direct mail, telemarketing, or other forms of direct communication. Digital marketing involves using digital channels, such as social media, search engines, email, and mobile devices, to reach and engage with the target audience.

What is the difference between marketing communication and advertising?

Marketing communication is a broader term that encompasses all forms of communication used to promote a product, service, or brand to a target audience, whereas advertising is a specific type of marketing communication that involves creating and placing paid messages in various media channels, such as TV, radio, print, and online.

How does marketing communication contribute to brand equity?

Marketing communication contributes to brand equity by creating awareness, building associations, establishing a unique brand identity, and generating positive attitudes and feelings toward the brand. By communicating the right message through the right channels, marketing communication can create a strong emotional connection between the brand and the target audience, which can lead to increased loyalty, advocacy, and perceived value of the brand.

What are the key skills required for a career in marketing communication?

The key skills required for a career in marketing communication include strategic thinking, creativity, communication, and interpersonal skills, project management, analytical skills, digital marketing skills, and the ability to work in a team environment.

What are the current trends in marketing communication?

Some current trends in marketing communication include a focus on digital channels and technologies, such as social media, mobile devices, and data analytics, as well as a move towards more personalized, targeted, and interactive communication. Other trends include an emphasis on storytelling, purpose-driven marketing, and social and environmental responsibility.
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