Source: Safalta
Despite these obstacles, there is a solution called headless CMS that can assist you in achieving your SEO objectives.
Table Of Content
Why is headless CMS better for SEO than regular CMS?
What headless CMS capabilities will your SEO approach require?
API accessibility
Integrated marketing features
Canonical tags
Content delivery network (CDN)
Content modeling fields
Customizable URLs
Which SEO and headless CMS best practices should you implement?
Internal linking and canonical URLs
Content
HTTP
Keyword research
Knowledge graph
Metadata
Mobile and voice-enabled
Images
Structured data markup schema
Website audits
Why is headless CMS better for SEO than regular CMS?
With traditional CMS, you must configure the front-end and back-end features for each new content-based experience you develop.
Because marketers will have to wait for the developers to finish their work, they may be unable to keep the content experience fresh.
Headless CMS, on the other hand, allows the front-end (presentation) and back-end (repository) functions to operate independently of one another.
Marketers may produce and manage content in the back end, while developers and designers work on the front end. To develop optimal and compelling content, both groups operate independently yet in tandem utilizing a headless CMS platform.
What headless CMS capabilities will your SEO approach require?
API accessibility :A headless CMS frequently relies on many APIs to function effectively. Ascertain that your Headless CMS is API-first.
Integrated marketing features: Your headless CMS platform should include tools that allow marketers to manage content without having to study and comprehend program code. You should be able to do the following:
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Content may be dragged and dropped.
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Texts should be edited.
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Preview images
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Leave a comment
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Publish your work
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Set up rules and permissions to secure content.
Canonical tags: Canonical tags tell search engines which URL versions to crawl and display in the results. They also help search engines detect and interpret your web pages.
Content delivery network (CDN): You will want a dependable CDN to enable your website to serve material at a fast loading speed. Check that your CDN vendor can meet this need.
Content modeling fields: The many forms of content models and how they relate to one another are referred to as content models.
A blog, for example, will contain numerous content kinds with crucial components.
Articles have a title and a body.
The author's page will include a name and a profile photo. Because content modeling is beneficial for marketers, you'll need a CMS that allows for rapid and easy modification.
This will also allow you to develop metadata that is search engine friendly.
Metadata in SEO gives more information about your content to search engines, allowing it to rank higher than rival sites.
Customizable URLs : It is important for SEO strategy to include your keywords in the URL.
As a result, your CMS platform must allow you to create, modify, and add keywords to URLs.
Which SEO and headless CMS best practices should you implement?
Internal linking and canonical URLs: When you use canonical URLs for duplicate material, search engines will know which sites to emphasize. Meanwhile, internal linking should be used to make your sites more authoritative and clear to search engines.
Content : You may optimize your content and minimize bounce rates by giving your audience material that is useful, relevant, and engaging. Conversational and welcoming content is also more likely to improve a page's search ranking.
HTTP: Upgrade your website security to HTTPS, a vital Google ranking criterion, to reassure search engines and visitors. Furthermore, HTTPS websites give an extra layer of security and encryption while also loading faster.
Keyword research: The keywords you require are frequently the search phrases used by customers to locate your products and services. You may locate these keywords using a variety of tools and services. Google's Keyword Planner and Search Console are the most popular. Once you've determined your keywords, include them in your text, including headers and URLs. This notifies search engines that the material is related to certain keywords.
Knowledge graph: Google employs a knowledge graph to enhance its search engine results based on data obtained from various sources. You may help Google's knowledge graph by submitting important corporate information, such as:
- Hours of operation
- Obtaining Contact Information
- Directions and location
- Customer feedback
This will also provide your readers with current and relevant information about your firm.
Metadata: Metadata is not visible to your viewers, but it informs search engines about the content of your web pages. Keep the following guidelines in mind when creating metadata:
- Title tags should not be more than 70 characters.
- The meta description should not be more than 160 characters.
- Each web page should have no more than ten meta keywords.
- Meta robots can notify search engines on what to do with your page.
Mobile and voice-enabled: Google's search results will emphasize mobile-friendly websites.
To improve your site's mobile experience, utilizeHTML5 rather than Flash.
Furthermore, there is no need to restrict pictures, CSS, or JavaScript because most mobile devices accept these.
Voice search is also popular, and its use is expected to increase.
When optimizing content for voice inquiries, make sure it answers questions rather than just discussing themes.
Images: Using graphics and media will keep users interested and encourage them to spend more time on your site.
Although huge photos and files may slow down your loading time, image optimization strategies such as:
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If feasible, use SVG or WebP format.
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As a preview, use "blur-up" technology or a solid backdrop colour.
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Lazy loading, in which the most critical stuff is downloaded first and then only when necessary
Structured data markup schema: A structured data markup format will aid search engines in understanding and indexing your website. For example, you might use structured data to convey your contact information. You do not need to design the schema because Schema.org provides a variety of ready-to-use structured data types.
Website audits: Regular website audits can assist you in identifying sections of your web pages that want optimization enhancement. You may analyze your website and pages using free tools like Lighthouse or by hiring an SEO specialist.
XML sitemaps: You should publish your XML sitemap to search engines like Google and Bing to guarantee that all of your material is indexed. You will also need to resubmit your sitemap whenever it is updated. While many headless CMS platforms have tools to assist you in creating a sitemap, plugins are freely accessible.
