Why people use social media in India?

What is social media?

Social media could be a collective term for websites and applications centred on communication, community-based input, interaction, substance sharing, and collaboration. Individuals utilize social media to keep in touch and connect with companions, family, and different communities. Businesses utilize social applications to showcase and advance their items and track client concerns. Business-to-consumer websites include social components such as user comment fields. Various tools help businesses track, measure, and analyze the attention they receive from social media. This includes brand awareness and customer insights. Social media has great traction all over the world. Mobile applications provide easy access to these platforms. Common examples of popular social media platforms are Twitter, Facebook, WhatsApp, and LinkedIn.

What role does social media play in India?

Social media has several benefits, including user visibility, social platforms make it easy for people to communicate and share ideas and content. Corporate and product marketing, these platforms enable businesses to quickly promote their products and services to a wide audience. Businesses can also use social media to develop followers and test new markets. In some cases, the product is the content created on social media. audience building. Social media makes difference in business visionaries and specialists construct a gathering of people for their work. In some cases, social media has eliminated the need for distributors by allowing anyone to upload content and transact business online. For example, when an amateur musician posts a song on Facebook, it instantly appears and is shared with their network of friends.

India has embraced the internet with open arms, with its digital population growing rapidly over the past decade with over 900 million active internet users. What started as simple email communication has been expanded into the digital world by social media giants such as Google, Facebook, and Twitter, making it part of the daily lives of millions of Indians. The Ministry of Electronics and Information Technology (MeITY) has released a set of new regulations for OTT platforms, social media platforms, and digital media. 


  Most users of social media networks are teenagers. Today, there are a number of social media networks in common use, aimed at the Indian population, especially teens. A staggering result with statistics from countless sources shows Instagram to be the most widely used application during the pandemic in India, with an 80% increase in inactivity. On average, Indian users spend 2.4 hours per day on social media, just below the global average of 2.5 hours per day. Today, due to the increasing sales and usage of mobile phones, most social networking platforms are accessed from mobile phones. Today India has 290 million active social media users who spend most of their screen time on various social networking websites. It's interesting to note that the majority of these social networking platforms are teens. In India, teens in the age group of 13-19 years make up 31% of all social media users. Facebook and Instagram are mainly used by her 18 to 24 age group in India. This makes it clear that these are platforms designed primarily to meet the needs of young adults. Facebook has 97.2 million teen users in this category. According to a survey in India alone, Instagram has 69 million users, mostly millennials and Gen Z users.

During COVID-19

A major factor in the significant increase in social media usage among teens in recent months is a social good. At a time when hospital beds, oxygen cylinders, and plasma donations were in high demand, Gen Z and millennials have used social media to bridge the gap between those in need and those who can help. Finally, the increasing use of social media networks stems from the belief that the mainstream news they provide is biased. Therefore, it becomes your job to speak up about facts and figures and get help where you really need it.

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